The Dark Side of Memory Foam the Commercials don’t mention, and the next evolution in bedding technology that solves these problems to give you the sleep you’re promised.
Memory foam mattresses have become extremely popular in the last 15 years for one primary reason: Those that sleep well on memory foam mattresses sleep EXTREMELY well on memory foam mattresses, and tend to develop a religious-like fervor for memory foam. Science has shown that memory foam relieves pressure better than any other material.
Unfortunately, many people (up to 40% by some reports) do not like memory foam. They dismiss the product as being uncomfortable, and lose any health benefits the pressure-relieving foam would have given them. In a recent survey, 95% of the respondents who were unsatisfied with memory foam cited one or more of the following reasons :
At Sleep Scholars we’ve been selling memory foam beds for a long time, and people always either loved or hated the product-very few were in the middle. After taking back a small fortune in returned beds, we began asking ourselves if we could eliminate the reasons people are unhappy with a memory foam mattress while at the same time keeping all of the aspects that left so many people happy.
The result is the IQ Bed. The secret is the special Extra-Soft Natural Plant-Based Memory Foam and the Next Generation SpringTex Memory Foam / Latex Hybrid Foam that is resilient and keeps the bed cool.
In layman's terms you ask? The IQ Bed is the perfect blend between memory foam and latex.
Finally, the two biggest breakthroughs in the world of sleep-memory foam and latex foam-have been brought together to provide the ultimate pressure-relieving comfort.

We addressed the most common reason people dislike memory foam-that it is too firm-by using 2” of 4lb density, extra-soft memory foam. Much of the memory foam used in the national brand’s bed is 5.3lb density, which is much firmer than ours.
In addition, our memory foam is plant-based and all natural. This is a big distinction from most memory foam, which is Petroleum-based. There is no noxious smell to our memory foam, it doesn’t retain heat like Petroleum-based foams do, and it lacks the toxic chemicals.
The other secret to the IQ Bed is our use of SpringTex Foam. SpringTex was created to combine the effects of latex foam and memory foam. Initially resilient (bouncy), the foam quickly conforms to your body. A full 2” of SpringTex gives the IQ Bed its initial resilient feel. SpringTex retains no heat, ensuring that you sleep cool and comfortable at night.
SpringTex is the next major breakthrough in bedding materials. It was created out of the desire to see the best characteristics of memory foam and latex foam in one material. It has succeeded.

The Orthopedic Base Layer is the base that allows the Memory Foam and SpringTex layers to work so well. It provides edge support to the very edge of the bed, and is extra-supportive in the center of the bed to help cradle the hips and lower back. Like the memory foam comfort layer, it is also plant-based. By avoiding the use of petroleum by-products in our foam, we eliminate the noxious smell often associated with foam.
The IQ Bed was designed to be the world’s coolest sleeping memory foam mattress. In conjunction to Spring-Tex and the cool sleeping Natural Memory Foam, we have teamed up with COOLMAX to create a cover with unparalleled breathability. The key to the COOLMAX technology is that it allows maximum breathability while simultaneously being able to absorb any moisture the body produces and spread it across the fabric. This allows air to move easily through the fabric, keeping you cool and comfortable. Combine this feature with our breathable-non-petroleum based memory foam-and you have a mattress that does not make the sleeper warm.
At Sleep Scholars we understand you may be hesitant at buying a proprietary product online without first trying it. You may view our blind test further below for some evidence backing up its comfort, but we’ll do our best at describing the sensation here. When one first lays on the IQ Bed, they’ll feel themselves gently sinking into the memory foam offering that “sleeping on a cloud feeling”. Once their weight has reached the SpringTex layer, one will feel a gentle push against their back-completing the marriage of comfort and support. With only the best materials used under the most careful construction, one can truly feel the benefits of both foams working to create a seamless sleeping experience.
Tempur-Pedic is the best-known memory foam mattress company in the world. They pioneered the space by taking a tremendous risk and investing hundreds of millions of dollars into an infomercial campaign to brand and sell memory foam beds. Today they have a large selection of memory foam beds, and they are of good quality. However, the beds are priced extremely high.
Unfortunately, Tempur-Pedic customers have the same concerns that other memory foam customers do:
The #1 selling Tempur-Pedic mattress is the Tempur-Pedic Cloud Supreme. Though one of the newest models, it quickly shot to #1 because of the soft feel of the memory foam. The IQ Bed compares very similarly to the Cloud Supreme in feel, and it also has the resiliency so many people desire thanks to the SpringTex foam. The IQ Bed is also much Cooler Sleeping than the Tempur-Pedic Cloud Supreme. Combine these benefits with a price tag that is up to $1000 less than Tempur-Pedic, and the IQ Bed is the clear winner.

What’s the catch you may be asking? Well there is no catch. We produce the beds ourselves and avoid going through the dealer network Tempur-Pedic does. We also rely mostly on word-of-mouth advertising to bring in business instead of expensive national TV spots.
At Sleep Scholars we enjoying putting the science into sleep to give our customers the best change at getting those zzzs. We just inundated you with a ton of information about the composition of the bed and how it feels, but you can only say so much on paper. We set out to see the IQ Bed really was superior to other leading brand models of foam mattresses.
Sleep Scholars composed a blind test at a local Florida Mall with 369 participants. We compared the IQ Bed with 2 leading brand memory foam mattresses and 2 leading brand latex foam mattresses. The participants were asked to lie on the bed for a minimum of 3 minutes each and submit their opinions directly after each bed. Each participant was given a free pillow for submitting his or her opinions.
The results really told the tale we had hoped would be the outcome: The IQ Bed beats out the competition in every category important to foam mattresses.
With so much Chinese junk on the bedding market today, we get so many calls regarding where our beds are made. You can rest assured that the IQ Bed is Made in the USA using only materials Made in the USA. There are no cheap Chinese components in our beds.
*As a side note, Asian memory foam is not made to the standards of US memory foam, and often contains Carcinogens, Toxins, Fillers, and has a tendency to break down quickly.
We are offering free shipping on the IQ Bed. That means that you pay nothing to get the bed to your home. Many companies charge $299 or more to deliver your mattress, but we are going to throw that in free of charge. Because of the amount of beds that we ship, we have the ability to do this.
It takes approximately 4-8 business days for you to receive your bed after ordering. We ship from the East Coast, so if you’re on the West Coast it may be closer to 8 days. We can even drop the bed off at your house if are not there. Free Shipping applies to the 48 continental US states.
You also have a 90 day trial period in which you can return the product for a full refund if you are unsatisfied with it. While very few customers have ever returned our beds, we do occasionally get returns. If you aren’t happy with our bed, we’d rather you send it back than be stuck with a bitter feeling about our product and our company.
Your comfort is our #1 concern. If you are unsatisfied with your bed, contact our customer service 24 hours a day for a return authorization number and return details.
We have the finest customer service representatives in the business. How many companies out there will have live, well-informed agents available to help you with customer service at 3 AM if necessary? Very Few. We take pride in always being there.
We are happy to accommodate you in any way necessary to have your business and give you the chance to at least try our bed. Never hesitate to Call.
Finally, we do not charge any sales tax if you reside outside the state of Florida. This may not sound like a big deal, but considering that the tax alone on a Queen Tempur-Pedic Cloud Supreme mattress set comes out to a whopping $263.15. Consider that our Queen IQ Bed set comes out to only $1799, and that is a big expense.
Ordering is easy. You can order directly online using your credit card, financing, or PayPal. You may also call us 24 hours a day to place your order using credit card, GE Money Financing (instant approval over-the-phone) or PayPal. Either way ordering is extremely easy.
You will receive a confirmation email within minutes of ordering, as well as an anticipated ship date. You will be notified of the tracking number when your mattress ships as well, so you can track it every step of the way and know when it is going to arrive. You may call us anytime at 1-800-991-0797.